Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no different. The economic recovery following the pandemic means that more people have more money to spend.
However, it’s a different world now than last year, or even the year before.
- Consumers are more accustomed to the convenience of online shopping. Ecommerce is projected to make up nearly 19% of holiday retail sales this year.
- Some product and service supply lines are taking longer than expected to ramp back up after months of downtime.
- Pent-up demand and labor disruptions are contributing to price increases.
Retail industry observers noted that the 2020 holiday shopping season began earlier than ever before as stores rolled out campaigns well before the traditional Black Friday promotions. This was mostly due to fears of crowding shoppers into brick-and mortar stores. But because it worked so well, expect the same to happen this year.
Plan on jumping into the mail well before Thanksgiving and Black Friday to reach shoppers who want to get their lists taken care of early.
But when the holidays are over, you can extend the season several weeks into the new year. Reach out with promotions like:
- End-of-Season Special
- Winter Sale
- End of Year/Happy New Year
- Season Closeout/Inventory Reduction Sale
Use Holiday-Inspired Copy
Maybe it’s cheesy or sentimental, but people really do pay attention to words that get them into the mood for holiday shopping! In your headlines and sales copy, sprinkle in cheerful words and phrases such as: “thankful”, “jolly”, ‘’tis the season”, “winter wonderland”, etc.
Also, if appropriate for your brand, use festive graphics and pictures featuring candy canes, Christmas lights, trees, turkeys, snowflakes, sweaters, and so many more to call attention to your offers.
At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.